Unit 9 Principles of Marketing B.2

Brainiac Exam-Ready Lesson Pack

Unit 9 – Learning Aim B2: Using Market Research

This Brainiac exam-ready lesson pack provides a complete and structured teaching solution for BTEC Business Level 1/2 – Unit 9, Learning Aim B2: Using Market Research. It is fully aligned to the Pearson specification and is designed to help learners confidently interpret market research data and use it to make effective business decisions.

The pack includes a professionally sequenced PowerPoint lesson, student workbook, teacher workbook, and an interactive Kahoot-style quiz, all carefully planned to support students in analysing qualitative and quantitative data, identifying patterns and trends, and applying research findings to real business contexts. Learners practise interpreting tables and charts, using research to guide decisions about the marketing mix (Product, Price, Promotion and Place), and linking evidence directly to exam-style questions.

Strong emphasis is placed on exam technique, particularly for 4-, 6- and 8-mark Section B questions, with clear modelling, guided practice, and structured support using PEA and PEACC frameworks. The content is SEN-friendly, using clear explanations, visual support, scaffolded tasks, and relatable examples (such as local businesses and Fizzee Drinks) to build confidence and accuracy.

This Brainiac lesson pack is ideal for classroom delivery, revision lessons, intervention sessions, or exam preparation, saving teacher planning time while ensuring consistent, high-quality, exam-focused outcomes.

Ideal for:
✔ BTEC Business Level 1/2 teachers
✔ Teaching Learning Aim B2 with confidence
✔ Developing data interpretation and decision-making skills
✔ Preparing students for Section B exam questions
✔ Mixed-ability and SEN-friendly classrooms