Unit 9 Principles of Marketing B.1
Brainiac Exam-Ready Lesson Pack
Unit 9 – Learning Aim B3: The Value of Market Research
This Brainiac exam-ready lesson pack provides a complete and structured teaching solution for BTEC Business Level 1/2 – Unit 9, Learning Aim B3: The Value of Market Research. It is fully aligned to the Pearson specification and designed to develop students’ analysis and evaluation skills, which are essential for higher-mark Section B exam questions.
The pack includes a professionally sequenced PowerPoint lesson, student workbook, teacher workbook, and an interactive Kahoot-style quiz, all carefully designed to help learners understand market size, market growth, market share, and the strategic value of market research. Learners are guided through how businesses use accurate, reliable and sufficient data, alongside PESTLE and SWOT analysis, to reduce risk and make effective marketing decisions.
Strong emphasis is placed on exam technique, with clear modelling and practice for 4-, 6- and 8-mark evaluation questions. Content is SEN-friendly, using clear explanations, visual support, scaffolded tasks and real business scenarios (including Fizzee Drinks) to build confidence and understanding.
This Brainy-AC lesson pack is ideal for classroom delivery, revision, intervention, or exam preparation, saving teacher planning time while ensuring consistent, high-quality, exam-focused outcomes.
Ideal for:
✔ BTEC Business Level 1/2 teachers
✔ Teaching Learning Aim B3 with confidence
✔ Developing evaluation skills for 8-mark questions
✔ Mixed-ability and SEN-friendly classrooms
✔ Section A knowledge and Section B application
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