Learning Aim B: Be Able to Research and Analyse the Market to Test the Viability of a Business Start Up Idea

BTEC First Business Unit 18: Small Business Planning
Learning Aim B: Be Able to Research and Analyse the Market to Test the Viability of a Business Start Up Idea
Complete Lesson Bundle

Teach Learning Aim B with zero planning. Fully resourced, assignment focused and ready to deliver.

This bundle covers the full specification content for Learning Aim B: be able to research and analyse the market to test the viability of a business start up idea. It is designed to help students develop the research and analytical skills needed to assess whether a business idea has the potential to succeed in a competitive marketplace.

Students investigate market research methods, analyse customer needs and competitor activity, and use evidence to determine whether a proposed business idea is realistic and commercially viable. Lessons progressively build confidence in interpreting research findings and making justified business decisions.

Why this resource stands out

A continuous flagship business runs throughout the bundle, helping students apply market research and viability concepts in a realistic and engaging business context.

Built in “spot the mistake” activities target common misconceptions around market research, customer analysis and business viability.

A structured Teach → Do → Cold Call → Bounce → Confirm model ensures high engagement and accountability.

Clear progression from gathering market information through to analysing findings and evaluating business opportunities.

Strong focus on assignment preparation and portfolio evidence generation throughout.

What’s included

Complete PowerPoint lesson series covering Learning Aim B

Student workbooks (colour and digital)

Teacher workbooks (colour)

Assignment style tasks aligned to the specification

Scaffolded written responses and analytical activities

Embedded assignment and examination tips

Stretch and challenge activities for differentiation

Self assessment checklist

Glossary of key terminology

Model answers and Brainy AC assessment guidance

Step by step delivery guidance

Built in questioning and misconception support

Assessment and retrieval included

Starters, plenaries and homework tasks

20 question Kahoot quiz link included for each lesson

Designed for real classrooms

Suitable for specialists, non specialists and cover teachers

Can be delivered as complete lessons or expanded across a wider scheme of work.

The structured teacher workbook ensures lessons can be delivered confidently with minimal preparation.

Content covered

Purpose of market research

Primary market research

Secondary market research

Quantitative and qualitative data