BTEC First Business Unit 9 – Principles of Marketing Learning Aim B (B.1, B.2 & B.3) Complete Lesson Bundle

BTEC First Business Unit 9 – Principles of Marketing

Learning Aim B (B.1, B.2 & B.3) Complete Lesson Bundle

Teach Learning Aim B with zero planning — fully resourced, exam-focused, and ready to deliver.

This bundle covers the full specification content for Learning Aim B (B.1, B.2 & B.3) and is designed to help students confidently understand market research, market analysis and the value of marketing information in the Unit 9 external exam.

Why this resource stands out

A consistent flagship business (Innocent Drinks) runs throughout, helping students apply marketing-research concepts in a clear, modern and realistic context

Built-in “spot the mistake” activities develop accuracy by targeting common Pearson Unit 9 misconceptions

A structured Teach → Do → Cold Call → Bounce → Confirm model ensures high engagement and accountability

Clear progression from research methods and purposes to calculations, interpretation and exam-style application

What’s included

3 complete, ready-to-teach lessons (PowerPoint)

B.1 Market Research Methods

B.2 Purpose of Market Research

B.3 Value of Market Research

Student workbooks (colour, greyscale and digital)

Exam-style questions aligned to the specification

Scaffolded written responses and calculation support

Embedded exam tips

Stretch and challenge for differentiation

Self-assessment checklist

Glossary of key terminology

Teacher workbooks (colour and greyscale)

Model answers and Pearson-aligned mark schemes

Step-by-step delivery guidance

Built-in questioning and misconception support

Assessment and retrieval included

Starters, plenaries and homework tasks

20-question Kahoot-style quiz for each lesson

Designed for real classrooms

Can be delivered as three complete lessons or expanded across a wider scheme of work

Suitable for specialists, non-specialists and cover teachers

The structured teacher workbook ensures lessons can be delivered confidently with minimal preparation

Content covered

Primary and secondary market research

Quantitative and qualitative research

Internal and external sources of information

Purpose of market research

Target markets and competitors

Consumer behaviour and market trends

Market size calculations

Market share calculations

Market growth calculations

Interpretation of marketing data

PESTLE analysis and market influences

Ideal for

BTEC First Business (Level 1/Level 2) – Unit 9 Principles of Marketing

Teachers who want clear, structured, exam-ready lessons that save time and improve student outcomes