BTEC First Business Unit 9 – Principles of Marketing Learning Aim C (C.1 & C.2) 4 Complete Lesson Bundle

BTEC First Business Unit 9 – Principles of Marketing

Learning Aim C (C.1 & C.2) 4 Complete Lesson Bundle

Teach Learning Aim C with zero planning — fully resourced, exam-focused, and ready to deliver.

This bundle covers the full specification content for Learning Aim C (C.1 & C.2) and is designed to help students confidently understand the marketing mix, promotional methods and the factors affecting marketing decisions in the Unit 9 external exam.

Why this resource stands out

A consistent flagship business (BrewDog) runs throughout, helping students apply marketing-mix concepts in a clear, modern and realistic context

Built-in “spot the mistake” activities develop accuracy by targeting common Pearson Unit 9 misconceptions

A structured Teach → Do → Cold Call → Bounce → Confirm model ensures high engagement and accountability

Clear progression from individual marketing-mix elements to full synoptic 4-P synthesis, SMART objectives and exam-style evaluation

What’s included

4 complete, ready-to-teach lessons (PowerPoint)

C.1 Product & Place

C.1 Price

C.1 Promotion

C.2 Factors Affecting the Marketing Mix + SMART Objectives + 4-P Synthesis

Student workbooks (colour, greyscale and digital)

Exam-style questions aligned to the specification

Scaffolded written responses, calculations and sentence starters

Embedded exam tips

Stretch and challenge for differentiation

Self-assessment checklist

Glossary of key terminology

Teacher workbooks (colour and greyscale)

Model answers and Pearson-aligned mark schemes

Step-by-step delivery guidance

Built-in questioning and misconception support

Assessment and retrieval included

Starters, plenaries and homework tasks

20-question Kahoot-style quiz for each lesson

Designed for real classrooms

Can be delivered as four complete lessons or expanded across a wider scheme of work

Suitable for specialists, non-specialists and cover teachers

The structured teacher workbook ensures lessons can be delivered confidently with minimal preparation

Content covered

Core and augmented product

Unique Selling Point (USP)

Product Life Cycle (PLC)

Product portfolios

Distribution channels

Ebusiness and ecommerce

Pricing strategies

Cost-plus pricing calculations

Promotional methods

Above-the-line (ATL) and below-the-line (BTL) promotion

AIDA model

Factors affecting the marketing mix

SMART marketing objectives

Coherent 4-P marketing-mix design

Synoptic exam-style application, discussion and evaluation

Ideal for

BTEC First Business (Level 1/Level 2) – Unit 9 Principles of Marketing

Teachers who want clear, structured, exam-ready lessons that save time and improve student outcomes